Submit Your Resume Job #6169
 
  JOB INFORMATION:

Title:    Trade Marketing Manager
Job location:    Northeast
 
Relocation:    No
Position level:    Manager
Pos. reports to:    Director
 
Position  
Responsibilities: 		   The Trade Marketing Manager's primary role is to work with field sales and HQ marketing brand teams to develop the corporate business plan and strategy to achieve company growth targets.The Trade Marketing Manager is responsible and accountable for leading the development of all selling materials, plans and programs to enable the sales team to execute company brand strategies and tactics with the retail customers. Additionally, the TMM represents sales in all cross-functional meetings & projects relative to their assigned brands. They will additionally be assigned sales-specific, transversal projects on a permanent basis and on an ad-hoc basis where cross-functional involvement is required (example: sustainability projects, customer specific projects, brand development

Some of the key responsibilities include:

  • Create effective sales strategies and tactics to enable field sales team to execute company/brand strategies.
  • Provide insight / direction to brand teams and co-develop business building strategies that accelerate growth for our brands.
  • Build strong knowledge base of top retail customers' philosophies, strategies and tactics.
  • Lead creation and development of sales merchandising tools for assigned brands,
  • Working with Strategic Sales Planning & Reporting Director, ensure assigned brands KPIs are tracked, ranked and published on a regular basis
  • Project Management.
  • Develop key internal partnerships with brand teams, customer teams and Sales Leadership Team (SLT)
  • Customer focus should be included in the planning strategy and all related activities
 
     
Direct Reports:    Yes
Experience  Required:   
  • Bachelors Degree (minimum), MBA (desirable)
  • 7-10 years progressive Sales and/or Marketing experience in CPG industry (HQ experience 1-2 years preferred)
  • 2-5 years of successful key customer management experience in US retail environment
  • Strong analytical skills
  • Proficient with Microsoft Excel, Word and PowerPoint
  • Demonstrated ability to operate independently with little supervision
    • "
  • Ability to relocate as necessary for future assignments
  • Category Management knowledge.
  • Demonstrated ability to innovate and deliver best in class in store merchandising solutions,
  • People management experience
  • Experience with sales support/technology systems/software such as IRI, TPM, Spectra, Neilsen, etc.)
    • " Strong influencing, communication and leadership skills
 
 
   
  Submit Your Resume Job #6169